The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits is referred to as
A)exclusive dealing.
B)loyalty programs.
C)relationship marketing.
D)marketing liaisons.
E)symbiotic marketing.

Question

Quizplus · Accepted Answer

Relationship marketing is the process of creating, maintaining, and enhancing strong relationships with customers, employees, suppliers, and other partners. This involves understanding their needs and wants, providing personalized service, anticipating their future needs, and developing long-term loyalty and trust. It emphasizes the lifetime value of customers and focuses on building mutual benefits over time. It is a key strategy for increasing customer retention, cross-selling and up-selling, and reducing churn and acquisition costs.

The Linking of the Organization to Its Individual Customers, Employees