The purpose of the introduction of a 3M inventor's Post-it^® Flag highlighter was to A)stay ahead of trends and focus its marketing program on only one segment. B)stay ahead of trends and focus its marketing program on three mutually exclusive segments. C)increase segmentation to correspond to the number of new product variations. D)capitalize on previous successes and extend the 3M product line. E)preempt competitive moves by store brands such as Staples and Office Max.

Question

Quizplus · Accepted Answer

The introduction of a new variation of the Post-it flag highlighter was likely done to capitalize on the success of the existing Post-it product line and extend the range of products offered by 3M. This would help 3M stay competitive and potentially increase sales by offering customers more options within their product line. The other options (A, B, C, E) do not seem to be the primary focus of the introduction of this product.

The Purpose of the Introduction of a 3M Inventor's Post-It®

The Purpose of the Introduction of a 3M Inventor's Post-It^®