In the movie, The Tin Men, two rival salesmen engaged in a variety of dishonest and unethical practices in order to sell aluminum siding to homeowners.Their job was difficult, in part, because the supply of aluminum siding surpassed the demand for the product and competition was intense.This situation is indicative of the __________ era of U.S.business history.
A)production
B)sales
C)marketing concept
D)market orientation
E)societal marketing

Question

Quizplus · Accepted Answer

The unethical practices used by the salesmen in the movie suggest that they were operating in the sales era of U.S. business history. During this era (1920s-1950s), businesses focused on aggressive sales tactics and convincing customers to buy their products through advertising and personal selling, rather than satisfying customer needs or building long-term relationships. The intense competition mentioned in the movie also supports the idea that the sales era was characterized by a focus on increasing market share and beating out competitors.

In the Movie, the Tin Men, Two Rival Salesmen Engaged