Marketing concept refers to
A)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its shareholders, and customers.
B)the belief that an organization should focus its efforts on (1) continuously collecting information about customers' needs, (2) sharing this information across departments, and (3) using it to create customer value.
C)the orientation of creating, communicating, delivering a product or service to a specific segment of the market, and providing the greatest customer value at the highest possible price.
D)directing a firm's activities towards advertising, promotion, and sales in order to reach the greatest number of potential customers.
E)the idea that an organization should strive to satisfy the needs of consumers, while also trying to achieve the organization's goals.

Question

Quizplus · Accepted Answer

The marketing concept is a philosophy that aims to satisfy the needs of consumers while also achieving business goals. It involves understanding consumer needs and preferences, creating products or services that meet those needs, and effectively promoting and distributing them. The marketing concept places the customer at the center of all marketing efforts and strives to provide the greatest customer value. This approach can lead to long-term success and profitability for a company.

Marketing Concept Refers to