To avoid new-product failure, Robert M.McMath, a new-product expert, suggests
A)implementing a regional rather than a nationwide rollout of the product.
B)a thorough examination of similar products that have had a higher than anticipated success.
C)focusing on customer benefits and learning from the past.
D)spending as much of the budget as possible on new product production.
E)releasing several different prototypes at the same time to see which is most successful.

Question

Quizplus · Accepted Answer

Focusing on customer benefits and learning from the past is the best choice to avoid new-product failure because it helps companies to understand what customers want, develop products that meet their needs, and avoid mistakes that have been made in the past. This approach ensures that the product is relevant, valuable, and competitive in the market. Implementing a regional rollout and examining similar products can be part of this strategy, but they are not the most critical factors in ensuring the success of a new product. Spending as much of the budget as possible on new product production and releasing several different prototypes at the same time are not effective strategies because they increase costs, time-to-market, and the risk of failure.

To Avoid New-Product Failure, Robert M