People with the desire and ability to buy a specific offering are referred to as a(n) __________.
A)market
B)interest group
C)customer pool
D)customer cluster
E)focus group

Question

Quizplus · Accepted Answer

The term "market" refers specifically to a group of people who are interested in and have the ability to buy a particular product or service. Therefore, choice A is the best answer. The other answer choices are either too broad (interest group, customer pool) or too specific (customer cluster, focus group) to accurately describe the group of people who would be potential buyers of a specific offering.

People with the Desire and Ability to Buy a Specific