If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?
A)Give the product a scientific sounding name that explains all of its benefits.
B)Give the product a mysterious name that is unrelated to the product's benefits but provokes consumer curiosity.
C)Initiate a campaign against beverage sweetened with corn syrup.
D)Create unusual packaging that has special shelving requirements.
E)Focus on what the customer benefit is, and learn from the past.

Question

Quizplus · Accepted Answer

Robert M. McMath emphasizes on the importance of focusing on the customer benefit when launching a new product. Therefore, option E, which suggests focusing on the customer benefit and learning from the past, is the best choice. This would help the marketer to understand what the customers need and create a product that satisfies their needs, leading to increased sales and success in the market. Option A and B may not be effective as they do not focus on the customer and their needs. Option C may cause a negative impact on the market, and option D may be costly and inconvenient for the retailers and the customers.

If You Followed the Suggestions of Robert M