A church has put advertisements in its weekly bulletins to encourage its members to participate in the services by reading.Jack volunteered and read during a service.He felt satisfied and felt he was contributing to his church.Was this a marketing exchange?
A)Yes, because the church ran an advertisement
B)Yes, because reading at the service was exchanged for a feeling of satisfaction
C)No, because the church is a non-profit organization
D)No, because no money was exchanged
E)No, because the church did not provide Jack with a tangible product

Question

Quizplus · Accepted Answer

This is a marketing exchange because there was an exchange between the church and Jack. The church advertised the opportunity to read during the service, which Jack responded to by volunteering to read. In exchange for his participation, Jack received a feeling of satisfaction. Though the church is a non-profit organization and no money was exchanged, a marketing exchange does not necessarily require monetary transactions or tangible products.

A Church Has Put Advertisements in Its Weekly Bulletins to Encourage