Customer research in the form of comprehensive surveys of customer expectations or customer perceptions can be used to reduce the _____________ gap.
Correct Answer:
Verified
Q109: Customers are satisfied when the perceived service
Q110: The _ approach encourages service providers to
Q111: The effective implementation of CRM programs requires
Q112: When retailers provide unexpected services,they build a
Q113: The set of activities and programs undertaken
Q115: Customer expectations are based on a customer's
Q116: To reduce the _ gap,retailers must provide
Q117: _ contains all of the data the
Q118: Although it is top management who needs
Q119: By using a(n)_,a shopper can order merchandise
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