The effective implementation of CRM programs requires the:
A) human resources department to relay information to the consumers about the programs
B) marketing department to develop advertising to attract the better customers
C) coordination of activities by different functions within a retailer's organization
D) transformation of departments within a retailer's organization
E) coordination of the customer pyramid to exclude unprofitable customers

Question

Quizplus · Accepted Answer

Effective implementation of CRM programs requires coordination of various activities by different functions within a retailer's organization. This includes coordination between marketing, sales, customer service, and IT departments to ensure that the programs are implemented smoothly and the desired customer experience is delivered. Additionally, communication and collaboration among these functions are essential to identify and resolve any issues that may arise during the implementation process. Therefore, choice C is the best option. Options A, B, D and E are not relevant or necessary for effective implementation of CRM programs.

The Effective Implementation of CRM Programs Requires The