Selling complementary products or services in a specific transaction is known as:
A) cross retailing
B) customer alchemy
C) cross-selling
D) customer selling
E) add-on selling

Question

Quizplus · Accepted Answer

Cross-selling refers to the practice of offering complementary products or services to a customer during a specific transaction. This can be an effective way to increase revenue and improve customer satisfaction. The other options are not accurate: A) Cross-retailing is not a recognized term; B) Customer alchemy is not a recognized term and does not apply to this context; D) Customer selling is not a recognized term and does not accurately describe the practice of cross-selling; E) Add-on selling is similar, but not as closely related to the specific context described in the question.

Selling Complementary Products or Services in a Specific Transaction Is