How do catalogue retailers and direct marketers segment customers?
A) They use an RFM analysis
B) They use the 80-20 rule
C) They use the customer pyramid
D) They use customer frequency analysis
E) They use the CRM programs

Question

Quizplus · Accepted Answer

RFM analysis (Recency, Frequency, Monetary) is a method used by catalogue retailers and direct marketers to segment customers based on their purchasing behavior.

How Do Catalogue Retailers and Direct Marketers Segment Customers