Which of the following refers to the combination of the media used and the frequency of advertising in each medium?
A)Media buy
B)Media planning
C)Mass media
D)Niche media
E)Media mix

Question

Quizplus · Accepted Answer

Media mix is the combination of the different types of media used in an advertising campaign along with the frequency of ads on those media channels. Option A, media buy, is the process of buying ad space in various media channels. Option B, media planning, refers to deciding which media channels to use for an advertising campaign, but not specifically the frequency of ads or the combination of channels. Option C, mass media, refers to channels that have a wide reach such as Television, Radio, or Newspapers. Option D, niche media, refers to channels that cater to a specific demographic or interest group.

Which of the Following Refers to the Combination of the Media