Which of the following schedules maintains a base level of advertising but increases advertising intensity during certain periods?
A)Flighting
B)Cause related
C)Continuous
D)Deceptive
E)Pulsing

Question

Quizplus · Accepted Answer

Pulsing advertising schedule maintains a base level of advertising but increases advertising intensity during certain periods. This approach is useful for products with seasonal demand or for promoting special events or promotions.

Which of the Following Schedules Maintains a Base Level of Advertising