If a marketer wants to target local customers for a time sensitive product, which medium he/she should select for an ad?
A)Television
B)Radio
C)Magazine
D)Newspaper
E)Direct marketing

Question

Quizplus · Accepted Answer

Newspapers are the best choice to target local customers with time-sensitive products. Local newspapers are read by people residing in that region, and the ads in the newspaper can quickly reach the target audience. Moreover, newspapers are published daily or weekly, making it possible to publish new ads and update existing ones at any time.

If a Marketer Wants to Target Local Customers for a Time