Which of the following refers to channels that include national newspapers, magazines, radio, and television, and is ideal for reaching large numbers of anonymous audience members?
A)Media buy
B)Media planning
C)Mass media
D)Niche media
E)Media mix

Question

Quizplus · Accepted Answer

Mass media refers to the channels that include national newspapers, magazines, radio, and television, and is ideal for reaching large numbers of anonymous audience members. Media buy refers to the purchase of advertising space, and media planning refers to the process of selecting appropriate media channels to reach the target audience. Niche media refers to channels that target specific, specialized audiences, and media mix refers to the combination of different media channels used in a marketing campaign.

Which of the Following Refers to Channels That Include National