Question 1

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Accepted Answer

This is a description of functional product modification.

Question 2

Which of the following is an example of a product modification?

Accepted Answer

Product modification entails changing one or more of a product's characteristics.

Question 3

Which type of product modification changes a product's dependability or durability?

Accepted Answer

This is a description of a quality modification.

Question 4

Which type of product modification is an aesthetic product change?

Accepted Answer

Style modifications are aesthetic product changes rather than quality or functional changes.

Question 5

One of the leading manufacturers of choir robes has added different types of trim and fabric in the making of the robes.The company has not changed its prices.This is a(n)_____ modification.

Accepted Answer

A style modification is an aesthetic change rather than a quality or functional change.

Question 6

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free,the company was making a(n):

Accepted Answer

Functional modification is a change in a product's versatility,safety,convenience.or effectiveness.

Question 7

ForeverLawn has recently added two new synthetic lawn products.One of the products includes fake brown grass that makes the synthetic lawn look more realistic,as it appears to have some patches of brown thatch.The other product is K9Grass for consumers who have pet dogs.The addition of these two new synthetic grass products is a way for ForeverLawn to increase its:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 8

Which of the following is a symptom of product line overextension?

Accepted Answer

Other symptoms include products not contributing to profits,products cannibalizing sales of other items in the line,and products becoming obsolete.

Question 9

Changing one or more of a product's characteristics is called:

Accepted Answer

This is the definition of product modification.

Question 10

Procter & Gamble manufactures Tide laundry detergent,the best-selling brand in the United States.But is also offers Tide to Go,which is a stick product consumers can use to clean a spot on their clothing between washings,and small travel packets of Tide detergent.These other products are part of Tide's product line:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 11

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 12

Apple recently updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Accepted Answer

A product modification changes one of more of a product's characteristics--in this example,its storage capacity.

Question 13

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 14

Proctor & Gamble is a well-known producer of home and beauty products.Along with these products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product:

Accepted Answer

Product mix width refers to the number of different product lines that an organization offers for sale.

Question 15

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a(n)_____ modification.

Accepted Answer

Quality modifications entail changing a product's dependability or durability.

Question 16

Product mix width may be defined as:

Accepted Answer

Product mix width represents the number of product lines an organization offers.

Question 17

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

Accepted Answer

Firms increase the width of their product mix to diversify risk.

Question 18

All of the following are benefits from organizing related items into product lines EXCEPT:

Accepted Answer

Equivalent quality-not varying quality-is considered an advantage because purchasers usually expect and believe that all products in a line are about equal in quality.

Question 19

A style modification is a(n):

Accepted Answer

Style modifications change the aesthetics of a product rather than its quality or functionality.

Question 20

When Honda automobiles first entered the U.S.market,they were small and not very durable.However,over the years,Honda has modified its automobiles to be one of the most dependable cars on the market.This change in dependability and durability is representative of which type of product modification?

Accepted Answer

Quality modification involves a change in a product's dependability or durability.

Quiz 19: Product Concepts

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Which of the following is an example of a product modification?

Which type of product modification changes a product's dependability or durability?

Which type of product modification is an aesthetic product change?

One of the leading manufacturers of choir robes has added different types of trim and fabric in the making of the robes.The company has not changed its prices.This is a(n) _____ modification.

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free,the company was making a(n) :

Which of the following is a symptom of product line overextension?

Changing one or more of a product's characteristics is called:

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:

Apple recently updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

Proctor & Gamble is a well-known producer of home and beauty products.Along with these products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product:

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a(n) _____ modification.

Product mix width may be defined as:

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

All of the following are benefits from organizing related items into product lines EXCEPT:

A style modification is a(n) :

When Honda automobiles first entered the U.S.market,they were small and not very durable.However,over the years,Honda has modified its automobiles to be one of the most dependable cars on the market.This change in dependability and durability is representative of which type of product modification?