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MKTG

Business

Quiz 11 :

Consumer Decision Making

Quiz 11 :

Consumer Decision Making

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If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.
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True False
Answer:

Answer:

True

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Consumers with prior experience in buying a certain product will spend less time searching for product information and will limit the number of products that they consider.
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True False
Answer:

Answer:

True

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A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary membership groups.
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True False
Answer:

Answer:

False
A primary membership group requires face-to-face membership,so a television show cannot serve as a primary membership group.

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One way marketers are identifying true opinion leaders is by looking to teen blogs to identify the social trends that are shaping consumer behavior.
True False
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The purchase of products like soft drinks,cleaning products,and gasoline generally exemplify routine response behavior.
True False
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When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.
True False
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Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs.
True False
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There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.
True False
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There are two types of learning: concrete and abstract.
True False
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The United States,unlike some other countries,does not have a status structure or social class system.
True False
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Opinion leaders are often the first to try new products and services.
True False
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A stimulus is a unit of input from either an external or internal source that can affect sight,smell,taste,touch,or hearing.
True False
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Once an individual's evoked set has been established,evaluation of those alternatives will determine what information must be obtained during the information search.
True False
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In general,detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.
True False
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An ad showing a thirsty athlete drinking a cold bottle of Gatorade is an example of an appeal to self-actualization needs.
True False
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The majority of Americans today define themselves as middle class,regardless of their actual income or educational attainment.
True False
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Chantel would like to try a good Mexican restaurant for dinner tonight,so she asks a couple of coworkers for suggestions.She is using an internal information search.
True False
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Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks that people will judge him unfairly if he has a tattoo.Hayley,however,does not perceive getting a tattoo as particularly risky behavior.As far as social risk is concerned,getting a tattoo will be a higher-involvement activity for Noah than for Hayley.
True False
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Laurie would like to be fashionable and trendy.This would be considered her real self-image.
True False
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The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family.
True False
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