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MKTG

Business

Quiz13 :

Business Marketing

Quiz13 :

Business Marketing

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Business marketers usually have far fewer customers than consumer marketers.
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True False
Answer:

Answer:

True

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Another commonly used term for accessory equipment is installations.
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True False
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Answer:

False
Another commonly used term for major equipment is installations.

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While consumer and business markets differ in many ways,the volatility of demand for products is about the same for each type of market.
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True False
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Answer:

False
The demand for business products tends to be more unstable than the demand for consumer products.

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Shimano sells the fishing and golfing equipment it manufactures to sporting goods stores,which in turn sell the equipment to anglers and golfers.Shimano is engaged in business marketing.
True False
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Stickiness is a measure of a Web site's effectiveness.
True False
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Most business marketers emphasize personal selling in their promotion efforts.
True False
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NAICS is an industry classification system used by most nations of the world.
True False
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Items that are ready for assembly and retain their identities when incorporated into another product are called component parts.
True False
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A strategic alliance exists when one party has confidence in another firm's reliability and integrity.
True False
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OEM stands for operationally efficient marketing.
True False
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The government sector (federal,state,and local)is a minor segment of the business market.
True False
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The reseller market is the same as the retailer market.
True False
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If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product),this would be an attempt to influence secondary demand.
True False
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The single largest business customer in the world is the U.S.retailer Walmart.
True False
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Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.
True False
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A decline in the availability of tungsten will slow production of light filaments,which will in turn reduce the demand for light bulbs.This is an example of fluctuating demand.
True False
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For a product to be called a business product,it must be used to manufacture other products,become part of another product,or aid the normal operations of an organization.
True False
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B-to-B marketers have found that they can use tools such as LinkedIn and YouTube to boost brand awareness.
True False
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Individual producers of raw materials have great flexibility in pricing their products.
True False
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A keiretsu is a network of interlocking corporate affiliates.
True False
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