Which of the following statements about the use of demonstrations in sales presentations is true?
A) Rehearsed demonstrations are boring.
B) All presentations should have a demonstration.
C) A salesperson should have a demonstration objective.
D) Don't worry about the possibility of the demonstration backfiring.
E) Effective demonstrations often do not present the product in an ethical and professional manner.

Question

Quizplus · Accepted Answer

Having a clear objective for the demonstration can help the salesperson tailor the presentation to the customer's needs and interests. Rehearsing the demonstration can also ensure that it is polished and engaging. However, it is important to consider the potential risks and any ethical concerns with the demonstration. Not all presentations require a demonstration and it is important to avoid presenting the product in a misleading or unprofessional manner.

Which of the Following Statements About the Use of Demonstrations