Salespersons often try to quantify the benefit or value of their product to the prospect. Which of the following statements is often true when dealing with business buyers?
A) business buyers tend to have backgrounds in accounting
B) business buyers see quantified benefits/value as an implied guarantee
C) business buyers tend to be bottom-line focused
D) business buyers find it easier to re-sell products with higher margins
E) none of these choices are correct

Question

Quizplus · Accepted Answer

Business buyers tend to be more bottom-line focused and are interested in the financial impact of the product or service. Quantifying benefits or value can help them make a more informed decision and assess the potential return on investment.

Salespersons Often Try to Quantify the Benefit or Value of Their