Charles is in the market for a new lawnmower.After speaking to an employee at the local hardware store,Charles agrees to buy a top of the line industrial lawnmower.When the transaction was done,the employees looks up at Charles and asks the following question; "Charles,are you aware you could double the warranty period to 4 years by purchasing complementary insurance for as little as $59.00?" What is the employee doing by asking this question?
A) upsetting Charles
B) confusing Charles
C) cross-selling Charles
D) closing the sale
E) using the bundling technique

Question

Quizplus · Accepted Answer

The employee is cross-selling Charles by offering him complementary insurance that would double the warranty period for his lawnmower. Cross-selling is the practice of suggesting additional products or services to a customer to create a more comprehensive solution to their needs.

Charles Is in the Market for a New Lawnmower