The alternative evaluation stage clarifies the problem for the consumer by __________, yielding brand names that might meet the criteria, and developing the consumer value perception that each alternative presents.
A)evaluating particular products
B)selecting the type of purchase outlet
C)suggesting criteria to use for the purchase
D)minimizing cognitive dissonance
E)establishing a purchase timeline

Question

Quizplus · Accepted Answer

The alternative evaluation stage involves suggesting criteria for the purchase, which helps the consumer clarify their problem and narrow down their options. This leads to the development of consumer value perception for each brand alternative. Therefore, choice C is the best answer. The other options (A, B, D, and E) are not directly related to the alternative evaluation stage.

The Alternative Evaluation Stage Clarifies the Problem for the Consumer