Which of the following is not an example of a marketer-dominated source of information consulted during an external search?
A)advertising
B)point-of-purchase displays
C)Consumer Reports magazine
D)company salespeople
E)company websites

Question

Quizplus · Accepted Answer

Consumer Reports magazine is an example of a consumer-dominated source of information, rather than a marketer-dominated source. They focus on providing unbiased product reviews and recommendations to consumers, rather than promoting specific brands or products. The other options listed are all examples of marketer-dominated sources, as they are controlled by companies and used to promote their products or services.

Which of the Following Is Not an Example of a Marketer-Dominated