Which of the following statements concerning evaluative criteria is most accurate?
A)If the alternatives in a consideration set do not meet the requirements of the evaluative criteria,the entire decision process is usually discontinued.
B)Consumers often have several criteria for evaluating a single product.
C)Evaluative criteria represent objective rather than subjective attributes.
D)Evaluative criteria represent subjective rather than objective attributes.
E)Ultimately,the most important evaluative criterion is price.

Question

Quizplus · Accepted Answer

Consumers often have several criteria for evaluating brands.Knowing this,companies seek to identify the most important evaluative criteria that consumers use when judging brands.

Which of the Following Statements Concerning Evaluative Criteria Is Most