In recent ratings from independent rating agencies for selected smartphone brands and models, a number of factors are listed, such as price, display, audio quality, text messaging, web capability, and camera quality. These factors are the typical __________ for smartphones.
A)consideration sets
B)evaluative criteria
C)value propositions
D)quality considerations
E)core benefits

Question

Quizplus · Accepted Answer

Evaluative criteria are the specific features or attributes that consumers consider when evaluating and comparing different products or brands. In the case of smartphones, factors such as price, display, audio quality, text messaging, web capability, and camera quality are common evaluative criteria that are typically used to assess different models and brands of smartphones.

In Recent Ratings from Independent Rating Agencies for Selected Smartphone