Question 1

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.
A)are made of similar components
B)require high levels of R&D
C)are sold to the same customer group
D)are made from the same formulations
E)have one SKU number

Accepted Answer

A product line is closely related based on the customer group they are sold to. They may have similar functions, but their customers are the ones that distinguish them as a product line. The other options (A, B, D, and E) may apply to some product lines, but they are not defining characteristics of a product line.

Question 2

Product mix refers to
A)all of the different product lines offered by an organization.
B)the variations within a product class.
C)a specific product SKU that has a unique brand, size, or price.
D)a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)the entire product category or industry.

Accepted Answer

Product mix refers to all of the different product lines offered by an organization. It includes all the products and services that a company offers to its customers, which may be interdependent or independent from each other.

Answer: D 
 A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. Therefore, option D is the best choice as it defines a product line or product mix.

Question 3

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or
A)are made of similar components.
B)fall within a given price range.
C)are made from the same formulations.
D)are identical except for price.
E)require high levels of R&D.

Accepted Answer

Product lines often include items that fall within a given price range, as they are marketed to similar customer segments and positioned similarly in the market.

Question 4

Which of the following statements about product lines is most accurate?
A)An advantage of a narrow product line is the ability to have a greater gap between price points.
B)Product lines refer to consumer products; product mixes refer to industrial products.
C)An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D)A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E)A broad product line reduces R&D costs.

Accepted Answer

With a broader product line,firms are more likely to obtain distribution in supermarket chains,which strive to increase efficiencies by dealing with fewer suppliers.

Question 5

Feature bloat is
A)an exaggeration of a product's performance capabilities.
B)the overcharging in price for a minor product enhancement.
C)the requirement of having consumers learn new behaviors with a continuous innovation.
D)an excessive number of product attributes that overwhelms consumers with unnecessary complexity.
E)the increase in package size when adding more content or making it larger (the mega phenomenon).

Accepted Answer

Feature bloat refers to the addition of excessive product attributes, making it overly complex and overwhelming for consumers. It may lead to confusion and difficulty in using the product.

Question 6

Which of the following is an example of a product line?
A)Scope mouthwash
B)Zephyrhills natural spring water in eight-ounce bottles
C)The Yellow Pages for Gainesville, Florida
D)Hallmark Mother's Day, Father's Day, and Grandparent's Day cards
E)Apple iPad

Accepted Answer

Hallmark Mother's Day, Father's Day, and Grandparent's Day cards are all part of the same product line.

Question 7

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give on Valentine's Day. The unique identification number that the Vermont Teddy Bear Co. uses to distinguish this teddy bear from the others in order to track it in the warehouse is called
A)a stock ID code.
B)a QR code.
C)an NAICS stock code.
D)an order quantity code.
E)a stock keeping unit.

Accepted Answer

A stock keeping unit (SKU) is a unique identification code used to distinguish a particular product from others in a company's inventory. It helps track inventory and sales, and can also be used for order fulfillment purposes. Therefore, the SKU is the best choice to distinguish the Love Bandit Bear from other teddy bears in the warehouse.

Question 8

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion. For the Vermont Teddy Bear Co., teddy bears are an example of a
A)product class.
B)product mix.
C)SKU.
D)marketing category.
E)product line.

Accepted Answer

The Vermont Teddy Bear Co. offers a range of different teddy bears designed for specific occasions, such as Valentine's Day, birthdays, and graduations. These individual teddy bears make up the company's product line, which is a subset of their larger product mix. Therefore, the correct answer is E, product line.

Question 9

A company's product mix is equal to the sum of its
A)marketing mix.
B)product class.
C)product items.
D)product lines.
E)SKUs.

Accepted Answer

A company's product mix is the combination of all its product lines, which can include multiple product items and SKUs within each line. Therefore, options A, B, C, and E are too narrow in scope to represent the full product mix. Only option D accurately describes the entirety of a company's product offerings.

Question 10

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
A)are made of similar components
B)are used together
C)have one SKU number
D)require high levels of R&D
E)are made from the same formulations

Accepted Answer

Product lines are often grouped because the items are used together, which aligns with the concept of satisfying a class of needs.

Question 11

Procter & Gamble has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors), household care (Downy fabric softener and Tide detergent), and Pampers diapers.
A)marketing mix
B)product class
C)product items
D)product lines
E)product mix

Accepted Answer

A product mix refers to all the product lines and items that a company offers for sale. P&G has a diverse product mix, including various product lines such as beauty and grooming, household care, and Pampers diapers.

Question 12

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a
A)product line.
B)product item.
C)product mix.
D)product industry.
E)product class.

Accepted Answer

The two product groupings, trash bags and food storage containers, are examples of product lines within Glad's product mix. A product line is a group of related products that are sold under the same brand name and have similar functions or features. In this case, both trash bags and food storage containers are household products that offer storage solutions, and they are both branded under Glad.

Question 13

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's
A)product mix.
B)stock keeping units.
C)product category.
D)product class.
E)marketing category.

Accepted Answer

The product lines of popcorn, salsa, pasta sauces, and salad dressings all fall under the product mix of Newman's Own.

Question 14

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a
A)product class.
B)product mix.
C)product category.
D)marketing category.
E)product line.

Accepted Answer

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a product line.

Question 15

A __________ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
A)product item
B)product line
C)product mix
D)product class
E)product form

Accepted Answer

A product line is a group of closely related products or services that are marketed and sold by a company. These products or services may share common attributes such as customer group, distribution channels, or price range. A product mix refers to the total set of products or services that a company offers for sale, which may include multiple product lines. A product item is a specific version or configuration of a product within a product line. A product class refers to a general type of product, such as electronics or clothing. A product form refers to variations of a single product, such as different colors or sizes of a particular clothing item. Therefore, option B – product line is the best answer for this question.

Question 16

The relationship between a product line and product mix is
A)product mixes include product lines.
B)product lines include product mixes.
C)product lines refer to consumer products; product mixes refer to business products.
D)product mixes refer to consumer products; product lines refer to industrial products.
E)there is no significant difference other than minor product variations of color, size, or form.

Accepted Answer

A product line refers to a group of related products under the same brand or company, while a product mix refers to the entire range of products that a company offers. Therefore, product lines are a subset of a company's product mix.

Question 17

Product line refers to
A)a product and all its ancillary services (warranties, financing, etc.).
B)the variations within a product class.
C)a specific product SKU that has a unique brand, size, or price.
D)a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)the entire product category or industry.

Accepted Answer

A product line refers to a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. This includes variations within a product class, but also encompasses the ancillary services associated with the products. A specific SKU would fall under the product line umbrella. The entire product category or industry (option E) is too broad and does not refer specifically to a group of related products within a brand or company.

Question 18

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as
A)feature overkill.
B)product line extension.
C)feature bloat.
D)sensory overload.
E)product differentiation.

Accepted Answer

Feature bloat refers to the addition of numerous features to a product that can make it complex and overwhelming for consumers. This can lead to confusion and dissatisfaction among customers.

Question 19

All of the different product lines offered by an organization are collectively referred to as a
A)product class.
B)product mix.
C)product SKUs.
D)marketing mix.
E)target mix.

Accepted Answer

The term used for all of the different product lines offered by an organization is product mix. A product mix includes all the products and services a company offers, which may include multiple product lines, product classes, and individual items (SKUs). Marketing mix, on the other hand, refers to the set of controllable variables that a company uses to promote its products or services, while target mix is not a commonly used marketing term.

Question 20

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.
A)are made of similar components
B)are made from the same formulations
C)require high levels of R&D
D)have one SKU number
E)are distributed through the same type of outlets

Accepted Answer

Product lines are often distributed through the same type of outlets, which is one of the factors that can make them closely related.

Quiz 10: Developing New Products and Services

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

Product mix refers to

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or

Which of the following statements about product lines is most accurate?

Feature bloat is

Which of the following is an example of a product line?

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion. For the Vermont Teddy Bear Co., teddy bears are an example of a

A company's product mix is equal to the sum of its

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

Procter & Gamble has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) , household care (Downy fabric softener and Tide detergent) , and Pampers diapers.

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

A __________ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

The relationship between a product line and product mix is

Product line refers to

The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as

All of the different product lines offered by an organization are collectively referred to as a

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.