Question 1

There are five stages in the consumer purchase decision process. The second stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)opportunity identification.
E)problem recognition.

Accepted Answer

The second stage in the consumer purchase decision process is information search. This is when the consumer gathers information about the product or service they are interested in purchasing. The other stages are problem recognition, alternative evaluation, purchase decision, and post-purchase evaluation.

Question 2

Consumer behavior refers to
A)the aspects of a consumer's decision making processes that cannot be measured.
B)the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C)the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D)the mental and social processes related to purchasing that are innate in a person from birth.
E)those purchasing behaviors that result from (1) repeated experience and (2) reasoning.

Accepted Answer

Consumer behavior refers to the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.

Question 3

Which of the following statements about how women buy new cars today is most accurate?
A)Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions.
B)Most women actually enjoy the price negotiation process.
C)The issue of "speed" is an important factor to men but not really important to women.
D)Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E)Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

Accepted Answer

Studies have shown that women are more likely to rely on recommendations or advice from friends or family members when making a new-car purchase decision, rather than solely relying on promotional information or advertisements.

Question 4

There are five stages in the consumer purchase decision process. The fourth stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)option testing.
E)problem recognition.

Accepted Answer

The fourth stage in the consumer purchase decision process is the purchase decision. This is when the consumer has evaluated alternatives and is ready to make a decision to purchase. The other stages are problem recognition (identifying a need), information search (gathering information about possible solutions), alternative evaluation (evaluating the options), and post-purchase evaluation (reflecting on the decision made).

Question 5

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as
A)purchase intentions.
B)market research.
C)consumer behavior.
D)consumer conduct.
E)purchase protocols.

Accepted Answer

Consumer behavior refers to the entire process in which a consumer goes through before and after purchasing a product or service. It includes various factors such as demographics, psychographics, attitudes, and motivations that influence their decision-making process. It also involves post-purchase evaluation, feedback, and repurchase behavior. The other options such as purchase intentions, market research, consumer conduct, and purchase protocols are related to but not the same as consumer behavior.

Question 6

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are satisfied or dissatisfied. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Accepted Answer

This stage is called postpurchase behavior, where the buyers compare their expectations with the actual product or service purchased to determine whether they are satisfied or dissatisfied.

Question 7

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that
A)meeting the expectations of men during the new-car purchasing process is more difficult than meeting those of women.
B)men make the majority of new-car purchasing decisions.
C)women and men think differently about the new-car buying experience.
D)women care more about quality than men.
E)men care more about price than women.

Accepted Answer

Car manufacturers have learned that women and men have different priorities and preferences during the new-car buying experience. Women tend to focus more on safety, reliability, and practicality, while men may place more emphasis on performance, luxury, and style. By understanding these differences, carmakers can better tailor their products and marketing to appeal to women customers.

Question 8

Women influence what percentage of new-car buying decisions?
A)15 percent
B)20 percent
C)40 percent
D)60 percent
E)80 percent

Accepted Answer

Women influence 80 percent of new-car buying decisions, highlighting their significant role in the automotive purchasing process.

Question 9

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Accepted Answer

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. This stage is called the information search stage.

Question 10

There are five stages in the consumer purchase decision process. The third stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)opportunity testing.
E)problem recognition.

Accepted Answer

The third stage of the consumer purchase decision process is alternative evaluation, where the consumer compares and evaluates different options before making a purchase decision. Therefore, the best choice is C.

Question 11

There are five stages in the consumer purchase decision process. The fifth stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)postpurchase behavior.
E)problem recognition.

Accepted Answer

The fifth stage in the consumer purchase decision process is postpurchase behavior, which refers to the evaluation and feedback that consumers give after making a purchase. This stage is important because it can influence future purchase decisions and perceptions of the brand.

Question 12

Many automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because
A)the industry was discussing the abandonment of self-regulation practices.
B)women have an intense dislike of price negotiation, yet still want to buy a car.
C)many recent immigrants into the United States are not accustomed to negotiation.
D)women distrust men in general and car salesmen in particular.
E)a sluggish economy guarantees that negotiations would produce negative profit per vehicle.

Accepted Answer

According to studies and surveys, women tend to dislike the negotiation process when purchasing a car. This non-haggling approach can potentially attract more female customers who feel more comfortable paying the posted price. Furthermore, this approach saves time and streamlines the selling process for both the customer and the dealership, which can ultimately benefit the dealership's bottom line.

Question 13

Women make what percentage of new-car buying decisions?
A)15 percent
B)30 percent
C)45 percent
D)60 percent
E)80 percent

Accepted Answer

According to a survey done by Forbes, women make 60 percent of new-car buying decisions. This makes them an important demographic for car companies to cater to.

Question 14

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Accepted Answer

This stage is called problem recognition. It is the first stage in the consumer purchase decision process where a person perceives a difference between their ideal situation and their actual situation, which leads to a problem or need that triggers a decision-making process.

Question 15

There are five stages in the consumer purchase decision process. The first stage is
A)information search.
B)purchase decision.
C)alternative evaluation.
D)opportunity identification.
E)problem recognition.

Accepted Answer

The first stage in the consumer purchase decision process is problem recognition, where a consumer becomes aware of a need or desire for a particular product or service. This can occur through internal stimuli (such as hunger) or external stimuli (such as advertising). Therefore, the best choice is E.

Question 16

The five stages a buyer passes through in making choices about which products and services to buy is called the
A)information decision process.
B)purchase decision process.
C)alternative evaluation process.
D)postpurchase behavior process.
E)problem recognition process.

Accepted Answer

The purchase decision process involves the five stages a buyer passes through in making choices about which products and services to buy. The other options are stages within the purchase decision process.

Question 17

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy so that the purchase decision can be made. What is this stage called?
A)purchase indecision
B)prepurchase evaluation
C)purchase decision
D)problem recognition
E)information search

Accepted Answer

The fourth stage in the consumer purchase decision process is called the "purchase decision," where the consumer decides from whom to buy and when to buy.

Question 18

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Accepted Answer

This stage is called alternative evaluation, as it involves comparing and evaluating the various alternatives (brands) in the consideration set based on the criteria identified during the information search stage.

Question 19

Which of the following statements about how women buy cars today is most accurate?
A)For women, safety is about features that would help survive an accident.
B)Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
C)When it comes to the actual purchase process, women are more adept negotiators than men.
D)Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
E)Women usually shop one dealership before making a decision and men usually shop three.

Accepted Answer

Studies have found that women prioritize safety features that can help avoid accidents, such as blind spot detection and backup cameras, over features that can survive a crash.

Question 20

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including
A)the physical effort spent on these actions.
B)the financial limitations one must overcome to accomplish these actions.
C)the mental and social processes that come before and after these actions.
D)the emotional processes that occur during these actions.
E)the cognitive and attitudinal processes that must be learned to complete these actions.

Accepted Answer

Consumer behavior involves not only the physical aspects of purchasing services and using products but also the mental and social processes that come before and after these actions. These may include decision-making, perception, learning, and attitudes, among others. Emotional processes may also be a part of consumer behavior, but they are not the sole focus. Financial limitations may influence consumer behavior, but they are only one factor among many.

Quiz 5: Understanding Consumer Behavior

There are five stages in the consumer purchase decision process. The second stage is

Consumer behavior refers to

Which of the following statements about how women buy new cars today is most accurate?

There are five stages in the consumer purchase decision process. The fourth stage is

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are satisfied or dissatisfied. What is this stage called?

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

Women influence what percentage of new-car buying decisions?

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?

There are five stages in the consumer purchase decision process. The third stage is

There are five stages in the consumer purchase decision process. The fifth stage is

Many automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Women make what percentage of new-car buying decisions?

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

There are five stages in the consumer purchase decision process. The first stage is

The five stages a buyer passes through in making choices about which products and services to buy is called the

The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy so that the purchase decision can be made. What is this stage called?

The third stage in the consumer purchase decision process involves evaluating brands in the consideration set based on the evaluative criteria (both objective and subjective) identified during the information search step for the ultimate decision. What is this stage called?

Which of the following statements about how women buy cars today is most accurate?

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including