When only minor changes in a consumer's behavior are required to adopt a product innovation, this represents
A)a continuous innovation.
B)a discontinuous innovation.
C)a disruptive innovation.
D)a dynamically continuous innovation.
E)an evolutionary innovation.

Question

Quizplus · Accepted Answer

A dynamically continuous innovation refers to a product that requires a moderate change in consumer behavior to adopt the innovation. This is in contrast to a continuous innovation, which requires minimal changes, or a discontinuous innovation, which requires significant changes. A disruptive innovation refers to a new product that initially only appeals to a niche market but eventually displaces an established product. An evolutionary innovation refers to incremental improvements to an existing product.

When Only Minor Changes in a Consumer's Behavior Are Required