At the time of its introduction, which of the following products was the best example of a continuous innovation?
A)The first Apple iPhone
B)Atari, the first video game system
C)Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)Dragon Naturally Speaking voice-recognition software
E)Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands

Question

Quizplus · Accepted Answer

Continuous innovation refers to an innovation that improves an existing product, rather than creating a new product category. Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology is an example of an improvement of an existing product category, as it improves upon the ability to straighten hair. The other options represent either radical or disruptive innovations, or the creation of entirely new product categories.

At the Time of Its Introduction, Which of the Following