When extra features are added and consumers don't need to learn new behaviors, this represents a
A)continuous innovation.
B)discontinuous innovation.
C)dynamically continuous innovation.
D)spontaneous innovation.
E)simultaneous innovation.

Question

Quizplus · Accepted Answer

A continuous innovation adds extra features to a product or service without requiring consumers to learn new behaviors. It enhances the existing product without disrupting the usual way consumers use it.

When Extra Features Are Added and Consumers Don't Need to Learn