A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or
A)are made of similar components.
B)fall within a given price range.
C)are made from the same formulations.
D)are identical except for price.
E)require high levels of R&D.

Question

Quizplus · Accepted Answer

Product lines often include items that fall within a given price range, as they are marketed to similar customer segments and positioned similarly in the market.

A Product Line Is a Group of Product or Service