Which of the following statements about product lines is most accurate?
A)An advantage of a narrow product line is the ability to have a greater gap between price points.
B)Product lines refer to consumer products;product mixes refer to industrial products.
C)An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D)A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E)A broad product line reduces R&D costs.

Question

Quizplus · Accepted Answer

With a broader product line,firms are more likely to obtain distribution in supermarket chains,which strive to increase efficiencies by dealing with fewer suppliers.

Which of the Following Statements About Product Lines Is Most