A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.
A)are made of similar components
B)require high levels of R&D
C)are sold to the same customer group
D)are made from the same formulations
E)have one SKU number

Question

Quizplus · Accepted Answer

A product line is closely related based on the customer group they are sold to. They may have similar functions, but their customers are the ones that distinguish them as a product line. The other options (A, B, D, and E) may apply to some product lines, but they are not defining characteristics of a product line.

A Product Line Is a Group of Product or Service