The marketing environment affects which of the following?
A)It affects primarily a company's pricing strategies and tactics
B)It affects primarily a company's advertising and promotional strategies
C)It affects primarily a company's capability to operate effectively in providing products and services to its customers
D)It affects primarily a company's competitors and the company's ability to compete in their designated niche market

Question

Quizplus · Accepted Answer

The marketing environment has a significant impact on a company's capability to operate effectively and provide products and services to its customers. This includes factors such as economic conditions, technological advancements, cultural and social changes, and government regulations. Pricing strategies, advertising and promotional strategies, and competition are also affected by the marketing environment, but they are secondary to a company's ability to operate effectively.

The Marketing Environment Affects Which of the Following