The marketing environment consists of which of the following?
A)Microenvironment and Macroenvironment
B)Microenvironment and Mini Environment
C)Macroenvironment and Mini Environment
D)Mini Environment and Major Environment

Question

Quizplus · Accepted Answer

The marketing environment is typically divided into two categories: microenvironment and macroenvironment. The microenvironment includes factors that directly impact the firm, such as suppliers, intermediaries, competitors, and customers. The macroenvironment includes broader societal factors such as demographics, technology, culture, economics, and politics. Therefore, option A is the correct choice as it includes both microenvironment and macroenvironment. The other options do not accurately reflect the components of the marketing environment.

The Marketing Environment Consists of Which of the Following