The macroeconomic forces shape the character of which of the following?
A)The future marketing plans for a company
B)The strengths and weaknesses of a company
C)The opportunities and threats facing a company
D)The immediate capabilities of a company

Question

Quizplus · Accepted Answer

The macroeconomic forces, such as changes in interest rates, inflation, and unemployment, affect the external environment in which a company operates, creating both opportunities and threats. This influences the strategic decisions a company makes, which includes its marketing plans, strengths and weaknesses, and capabilities. Therefore, the macroeconomic forces shape the opportunities and threats facing a company.

The Macroeconomic Forces Shape the Character of Which of the Following