The marketing environment consists of which of the following?
A)Actors and forces
B)Customers and staff
C)Competitors and staff
D)None of the above

Question

Quizplus · Accepted Answer

The marketing environment includes both actors (such as customers, competitors, suppliers, and intermediaries) and forces (such as political, economic, technological, legal, and social factors) that affect a company's ability to build and maintain successful relationships with its target customers. The other answer choices are either too narrow (B and C) or incorrect (D).

The Marketing Environment Consists of Which of the Following