Which of the following is not a strategic option for the choice of distribution intensity?
A)Exhaustive distribution
B)Exclusive distribution
C)Intensive distribution
D)Selective distribution

Question

Quizplus · Accepted Answer

Exhaustive distribution is not a strategic option for the choice of distribution intensity because it means that the product is made available through every possible channel of distribution, including multiple retailers, wholesalers, and intermediaries. This approach may be costly for the company and may not always be necessary or feasible. Instead, companies can choose to use selective distribution, where they carefully choose a limited number of intermediaries that best align with their product or brand, or intensive distribution, where they offer their product through as many channels as possible, but still within reason. Exclusive distribution is also an option where the company selects only a few intermediaries to maintain exclusive distribution rights within a specific region or market segment. The best choice for distribution intensity depends on a variety of factors, including the nature of the product, target market, marketing budget, and competitive landscape.

Which of the Following Is Not a Strategic Option for the Choice