Distribution in which a producer uses a limited number of outlets in a geographical area to sell its products is called which of the following?
A)Exhaustive distribution
B)Exclusive distribution
C)Intensive distribution
D)Selective distribution

Question

Quizplus · Accepted Answer

Selective distribution involves using a limited number of outlets in a geographical area to sell products, allowing the producer to maintain a certain level of control over the distribution process and the brand image.

Distribution in Which a Producer Uses a Limited Number of Outlets