Which of the following influences the selection of channel members?
A)Their advertising resources
B)The product lifecycle of the brand
C)Contract management
D)The desired degree of control of channel members

Question

Quizplus · Accepted Answer

The desired degree of control of channel members is a critical factor that influences the selection of channel members. Companies have different preferences for how much control they want to have over the members of their distribution channel. For instance, some businesses want partners that are open to negotiations and cooperative, while others prefer channel members who will strictly follow set policies and procedures. Ultimately, the level of control sought significantly determines the kind of channel members a company picks.

Which of the Following Influences the Selection of Channel Members