Which of the following statements is true?
A)Direct distribution is also less prevalent when buyers are few in number and buy large quantities
B)Direct distribution is also more prevalent when buyers are few in number and buy large quantities
C)Direct distribution is also more prevalent when there are a large number of buyers and they buy large quantities
D)Direct distribution is also more prevalent when buyers are few in number and buy small quantities

Question

Quizplus · Accepted Answer

Direct distribution is more prevalent when buyers are few in number and buy large quantities because it allows the producer to have greater control over the distribution process and maintain closer relationships with the buyers. When buyers are numerous and buy small quantities, it is more efficient for the producer to use indirect distribution channels.

Which of the Following Statements Is True