Channel strategy involves which of the following?
A)The degree of channel integration.
B)The most appropriate level of distribution intensity
C)The selection of the most effective distribution channel
D)All of the above

Question

Quizplus · Accepted Answer

Channel strategy involves all of the above - the degree of channel integration, the most appropriate level of distribution intensity, and the selection of the most effective distribution channel. All three components are important in determining the overall strategy for bringing a product or service to market and getting it into the hands of consumers. By considering each of these factors, companies can develop a comprehensive plan for reaching their target audience and maximizing their potential for success.

Channel Strategy Involves Which of the Following