Purchasing behavior is often better predicted by:
A) Geographics
B) Demographics
C) Psychographics
D) Reputation

Question

Quizplus · Accepted Answer

Psychographics, which includes factors such as personality, values, interests and lifestyle, can provide a deeper understanding of why a customer makes a particular purchasing decision. Geographics (location) and demographics (age, income, education, etc.) can provide some insights, but do not always reveal underlying motivations or preferences that impact purchasing behavior. Reputation can play a role, but is typically more relevant for repeat purchases rather than initial buying decisions.

Purchasing Behavior Is Often Better Predicted By