This term refers to descriptive characteristics that can be used to differentiate groups of present or potential customers.
A) Geographics
B) Demographics
C) Buyer behaviors
D) Psychographics

Question

Quizplus · Accepted Answer

Demographics refer to descriptive characteristics of a population, such as age, gender, education, income, occupation, etc. These characteristics can be used to differentiate groups of present or potential customers based on their common traits. Geographics refer to the physical location of a population, buyer behaviors refer to the actions and decision-making processes of customers, and psychographics refer to their personality traits, values, attitudes, and lifestyles.

This Term Refers to Descriptive Characteristics That Can Be Used