The _____ approach involves mentioning the name of a person known to both the buyer and seller.
A) curiosity
B) question
C) referral
D) demonstration
E) introductory

Question

Quizplus · Accepted Answer

The use of another person's name, the referral approach, is effective if the prospect respects that person; it is important to remember, however, that the referral approach can have a negative effect if the prospect does not like the person you refer to.

The _____ Approach Involves Mentioning the Name of a Person