Which of the following statements is true about how you,as a salesperson,should cope with the competition during a sales presentation?
A) It is impossible to develop a sales presentation without specifically referring to the competition.
B) Comments about the competition should be based on information gathered from other salespeople.
C) When selling industrial products, avoid making detailed comparisons with a competitor.
D) Ignore customer comments and questions about a competitor's product.
E) Negative comments about a competitive product may insult the prospect.

Question

Quizplus · Accepted Answer

A prospect may have loyalties with a competitor, so negative comments should be avoided. Discussing the competition depends on the situation, but it should be based on fact rather than rumor. Salespeople of industrial products are likely to make detailed comparisons with the competition.

Which of the Following Statements Is True About How You,as