In theory,individuals in which of the following adopter categories initially influence the purchase behaviors of others,through word of mouth and other influence processes?
A)Early adopters
B)Early majority
C)Late majority
D)Laggards

Question

Quizplus · Accepted Answer

Early adopters are individuals who are among the first to adopt a new product or innovation. They tend to be opinion leaders and are often sought out by others for advice or recommendations. They are the ones who initially influence the purchase behaviors of others through word of mouth and other influence processes. Therefore, A) Early adopters is the best choice.

In Theory,individuals in Which of the Following Adopter Categories Initially