In the new product development process,the concept test is conducted during the _____ phase of the process.
A)opportunity identification and selection
B)concept generation
C)concept / project evaluation
D)development

Question

Quizplus · Accepted Answer

The concept test is conducted during the concept/project evaluation phase of the new product development process. This phase involves evaluating the feasibility and potential success of the proposed concept through various methods, including concept tests, to determine whether to move forward with development. The opportunity identification and selection phase involves identifying potential opportunities and selecting the most promising ones, while the concept generation and development phases come before concept/project evaluation.

In the New Product Development Process,the Concept Test Is Conducted