Which of the following tools is most likely to be the basis of many of the simulated test markets?
A)The cumulative expenditures curve
B)The risk / payoff matrix
C)The A-T-A-R model
D)The decay curve

Question

Quizplus · Accepted Answer

The A-T-A-R (Awareness-Trial-Adoption-Repurchase) model is a commonly used tool for forecasting product adoption and can be used to simulate test markets. It tracks consumer behavior through the stages of awareness, trial, adoption, and repurchase, providing insights into how a new product or service will perform in the market.

Which of the Following Tools Is Most Likely to Be